It’s well known that on LinkedIn everyone takes themselves way too seriously. So when Fisher-Price decided to draw attention to its page to recruit new talent, the kid toy maker decided to do it its own way.
By turning Google’s software suite into desktop toys, Fisher-Price has developed a new kind of LinkedIn content that is fun, inventive and boisterous, turning the world’s most profesional network into a digital playground.
Enchanted presentation template, spreadsheet turned into a T-Rex game, sausage chart… Thanks to Fisher-Price’s LinkedIn account, the world of work becomes child’s play! A real invitation to return to childhood, this operation reminded the LinkedIn professionals that if you keep your childlike soul, you can work while having fun… especially at Fisher-Price, the funniest company in the world!
The best slideshow template ever : Draw magical presentations with dragon flame titles in it on Google Slides —> https://bit.ly/2Ynhsqu
The Enchanted Battle River Why do accounting when you can have fun? Play with your colleagues on Google Sheets —> https://bit.ly/3o22aBM
« Product owner » sounds not like a very fun job? Become « Director of witchcraft » with the email signatures of this Google Docs —> https://bit.ly/3AF6quG
The form of which you are the hero : « Who stole the stapler? » : Solve the mystery and become the hero of the open space! A great business adventure to live on Google Forms —> https://bit.ly/3lU0RSR
Awards
One Show – Shortlist Social Media – 2022
Le Club des Directeurs Artistiques – Shortlist Digital – 2022
Le Club des Directeurs Artistiques – Shortlist Direct – 2022
Grand Prix Stratégies du Digital – Gold – 2022
Crédits
Directeur de création : Romain Pergeaux
Directeur artistique : Charles-Antoine de Sousa
Concepteur rédacteur : Charles Pivot
Assistant concepteur rédacteur : Pierre Vicente
Assistante directrice artistique / Illustratrice : Émilie Tunç
Assistant concepteur rédacteur : Léopold Cartier
Assistant directeur artistique : Alexandre Lafitte