The campaign is designed to promote M6 Mobile’s brand strategy, « Become the one everyone should follow ». Featuring Geronimo the purple lolcat, the campaign encourages users to connect their Twitter account at eatatweet.fr, before sending a message with the hashtag #EatATweet to release a bluebird for Geronimo to eat. As Geronimo is fed, he gets fatter until he explodes. If a user manages to make the cat explode, all previous players automatically post a tweet about him. Meanwhile, each time someone tweets from the website, the hashtag #M6Mobile is automatically generated, designed to create a viral promotion for the M6 Mobile on Twitter.
🏆 Webby Awards Social 🏆
🏆 Webby Awards Digital 🏆
🏆 Crystal Festival Sapphire Digital 🏆
🏆 Crystal Festival Sapphire Mobile 🏆