Lena Mahfouf is the top French Influencer, known for showing up at all the exclusive events (Cannes, Met Gala, Super Bowl…) She frequently works with brands like Dior, YSL, and other luxury names. So how could we get her to collaborate with Old El Paso, a Tex-Mex food brand that’s not exactly seen as sexy or glamorous in France ?
Since we wanted no one else but her as Old El Paso’s new muse, we went were we knew she’d be: The Paris Fashion Week. But we didn’t show up empty-handed. We brought a Tortilla Proposal just for her. A hand-crafted tortilla billboard with a special message : «Lena would you like to be Old El Paso’s new muse? » Old El Paso at a fashion show was unexpected enough to get her attention…
It was hard to believe for our team but Lena was immediately on board, and her community was beyond excited. So we made it happen: The first French TV commercial with Lena Mahfouf.
And all it took was 13€99 for a few tortilla billboards.
Agence: ARTEFACT 3000
DC: Charles-Antoine De Sousa
CR: Emile d’Orsay – Matilda Devilliers
DA: Basile Protat – Benjamin Lange